Public Relations/Social Media: Difference between revisions
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== Improve visibility == | == Improve visibility == | ||
=== Twitter === | === Twitter === | ||
* Get Cover photo | * Get Cover photo | ||
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== Get in touch == | |||
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| 1 = Slack channel | |||
| 2 = [https://openfoodfacts.slack.com/messages/C0CV05P8Q/ #marketing] | |||
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[[Category:Project]] | [[Category:Project]] | ||
[[Category:Marketing]] | [[Category:Marketing]] | ||
[[Category:Social Media]] | |||
Latest revision as of 11:27, 14 August 2024
Goals
- Promote passive usage
- Promote contribution
- Turn followers into advocates
- Fuel the public debate with facts
- Build communities into all countries, build a worldwide community
Targets
Quantified Self community
Collectors
- e.g. sodas, cans, sardines...
Groups with special dietary needs
See Project:Halal
See Project:Kosher
See Project:Atkins diet
- e.g.vegetarians/vegans, celiacs, lactose intolerance, Halal, Kosher, Atkins diet...
dieteticians
Consumer associations (UFC Que Choisir, and their members and networks)
See Project:Consumer associations
Improve visibility
- Get Cover photo
- Get Cover photo
Content: News + Repeat the same messages regularly
- Use the social networks to promote direct app install, on a regular basis
- Regular posts about products being currently advertised, and a fact check against their OFF page.
- Post links to items breaking the news, and possibly the relevant OFF page
- Monitor relevant keywords on Google Alerts and Twitter and Facebook and Google+ hashtags
Streamline social media posts
- Use a pad to write social media messages and blog posts and translate them to all target languages
- Use a system (command line or anything) to post to all social networks in all languages at the same time or at appropriate times (eg China, US)
- Sync Facebook and Twitter so that Twitter posts get posted to Facebook
Resources
| Language | Local Coordinator | Twitter account (Last Message, Follower count) | Facebook Page (Last Message, Follower count) | Facebook Contributors Group (Last Message, Follower count) | Google+ page (Last Message, Follower count) | Google+ Community (Last Message, Follower count) | Localized Blog (Last Message) | Local Blogger Reached Out | Local social networks (Last Message, Follower count) | LinkedIn groups about food | Mass Media contacts | Verified pages |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Français | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Español | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| English | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Português | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Deutsch | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Italiano | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Polski | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Nederlands | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| العربية | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| 中文 | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Русский | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
| Tiếng Việt | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? | ??? |
Get in touch
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