Public Relations/Social Media: Difference between revisions

Latest revision as of 11:27, 14 August 2024

e.g.vegetarians/vegans, celiacs, lactose intolerance, Halal, Kosher, Atkins diet...

Use the social networks to promote direct app install, on a regular basis
Regular posts about products being currently advertised, and a fact check against their OFF page.
Post links to items breaking the news, and possibly the relevant OFF page
Monitor relevant keywords on Google Alerts and Twitter and Facebook and Google+ hashtags

Use a pad to write social media messages and blog posts and translate them to all target languages
Use a system (command line or anything) to post to all social networks in all languages at the same time or at appropriate times (eg China, US)
Sync Facebook and Twitter so that Twitter posts get posted to Facebook

Language	Local Coordinator	Twitter account (Last Message, Follower count)	Facebook Page (Last Message, Follower count)	Facebook Contributors Group (Last Message, Follower count)	Google+ page (Last Message, Follower count)	Google+ Community (Last Message, Follower count)	Localized Blog (Last Message)	Local Blogger Reached Out	Local social networks (Last Message, Follower count)	LinkedIn groups about food	Mass Media contacts	Verified pages
Français	???	???	???	???	???	???	???	???	???	???	???	???
Español	???	???	???	???	???	???	???	???	???	???	???	???
English	???	???	???	???	???	???	???	???	???	???	???	???
Português	???	???	???	???	???	???	???	???	???	???	???	???
Deutsch	???	???	???	???	???	???	???	???	???	???	???	???
Italiano	???	???	???	???	???	???	???	???	???	???	???	???
Polski	???	???	???	???	???	???	???	???	???	???	???	???
Nederlands	???	???	???	???	???	???	???	???	???	???	???	???
العربية	???	???	???	???	???	???	???	???	???	???	???	???
中文	???	???	???	???	???	???	???	???	???	???	???	???
Русский	???	???	???	???	???	???	???	???	???	???	???	???
Tiếng Việt	???	???	???	???	???	???	???	???	???	???	???	???

Slack channel

@@ Line 1: / Line 1: @@
+== Goals ==
+* Promote passive usage
+* Promote contribution
+* Turn followers into advocates
+* Fuel the public debate with facts
+* Build communities into all countries, build a worldwide community
+== Targets ==
+==== Quantified Self community ====
+See [[Project:Quantified Self]]
+==== Collectors ====
+See [[Project:Collectors]]
+* e.g. sodas, cans, sardines...
+==== Groups with special dietary needs ====
+See [[Project:Halal]]<br>
+See [[Project:Kosher]]<br>
+See [[Project:Atkins diet]]<br>
+* e.g.vegetarians/vegans, celiacs, lactose intolerance, Halal, Kosher, Atkins diet...
+==== dieteticians ====
+See [[Project:Dieteticians]]
+==== Consumer associations (UFC Que Choisir, and their members and networks) ====
+See [[Project:Consumer associations]]
 == Improve visibility ==
-=== Google+ ===
-* Use Email Verification to promote the Google+ page within gmail : https://support.google.com/plus/answer/3190197?hl=fr and within Google Search results
-* Get Cover photo
 === Twitter ===
 * Get Cover photo
@@ Line 20: / Line 45: @@
 * Sync Facebook and Twitter so that Twitter posts get posted to Facebook
+== Resources ==
 {| class="wikitable sortable"
 |-
@@ Line 49: / Line 76: @@
 |}
+== Get in touch ==
+{{Box
+ | 1     =  Slack channel
+ | 2     =  [https://openfoodfacts.slack.com/messages/C0CV05P8Q/ #marketing]
+}}
 [[Category:Project]]
 [[Category:Marketing]]
+[[Category:Social Media]]