FR:Equipe/Communication: Difference between revisions
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== Topics == | == Topics == | ||
=== Blog === | === Blog === | ||
[https://fr.blog.openfoodfacts.org/ Le blog d'Open Food Facts] | |||
* news about the organization | * news about the organization | ||
* calls for contributions | * calls for contributions | ||
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=== Twitter === | === Twitter === | ||
FR : [https://twitter.com/openfoodfactsfr Open Food Facts FR] 5,1K followers | |||
EN : [https://twitter.com/openfoodfacts Open Food Facts] 3,6K followers | |||
* news about the organization | * news about the organization | ||
* external projects that use OFF data | * external projects that use OFF data | ||
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=== Facebook page === | === Facebook page === | ||
FR : [https://www.facebook.com/OpenFoodFacts.fr Open Food Facts en Français] 5,4K followers | |||
EN : [https://www.facebook.com/OpenFoodFacts Open Food Facts] 1,7K followers | |||
* presse coverage | * presse coverage | ||
* news about the organization | * news about the organization | ||
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=== Facebook group === | === Facebook group === | ||
EN : [https://www.facebook.com/groups/openfoodfacts Open Food Facts Contributors] 1,3K members | |||
FR : [https://www.facebook.com/groups/openfoodfacts.fr/ Les contributeurs d'Open Food Facts] 3,1K members | |||
* news about the organization | * news about the organization | ||
* articles about the food industry | * articles about the food industry | ||
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=== Instagram === | === Instagram === | ||
[https://www.instagram.com/open.food.facts/ Open.Food.Facts] | |||
431 followers | |||
* Pictures of barcodes | * Pictures of barcodes | ||
Revision as of 12:43, 5 June 2020
Topics
Blog
- news about the organization
- calls for contributions
- site and app features
- external projects that use OFF data
publication rate: 1 post / month (irregular) last post: november 2019
FR : Open Food Facts FR 5,1K followers EN : Open Food Facts 3,6K followers
- news about the organization
- external projects that use OFF data
- Cheers to contributors
- new features
- RT of mentions
- App reviews
- Other open data project
- Fun facts about products
publication rate: 3 tweets / week (irregular)
Facebook page
FR : Open Food Facts en Français 5,4K followers EN : Open Food Facts 1,7K followers
- presse coverage
- news about the organization
publication rate: 1 post / month (irregular) Last post: december 2019
Facebook group
EN : Open Food Facts Contributors 1,3K members FR : Les contributeurs d'Open Food Facts 3,1K members
- news about the organization
- articles about the food industry
- pictures of bar codes
- Ask for contributions
- Reviews
publication rate: 1 post / month (irregular)
Open.Food.Facts 431 followers
- Pictures of barcodes
Tone of voice
- Friendly
- Neutral (no bias)
- Communal
- Geeky
Analysis
- Most of the posts talk about the concept and not about the content (open data VS food), maybe if we talk more about food we could reach a larger audience
- There is no rules about the roles of media, we need to define what we want to talk about in each medium
- We seek out very different kinds of targets (contributors, users, dieteticiens…) we need to define all of them and decide what and where we want to address them
- The user experience is rarely evoked: people need to know what are the benefits of using our site/app
- The comprehensive approach can be confusing, social media privileges “snack content”: short, shareable and effective. A split of information could make it more “digestible”
- There is a lack of editorials “chronicles” that could rythm OFF media
- The site and app’s features need to be explained more (“knowledge panel”, infographics…) in order to be understood and used by a larger audience
Next steps
We need to answer these question:
- what do we really want to talk about? (open data ? food? both?)
- who are we talking to? (open data experts? food experts? Average people?)
- what ROI do we want on each medium? (visibility? awareness? news users? likes? shares?)
- what are the key words that represent Open Food Facts?
- What/who are our references? (examples of brands, people, organizations, media…)
Creation of editorial guidelines
- roles and target of each medium
- editorial categories and templates
- tone of voice
- dos and don’ts
Creation of editorial planning
- next subjects we want to write about on each medium
- rhythm of posting