Brands/Zespri: Difference between revisions
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[[File:ZespriGreenIndividual.png|100 px|thumb|left|Kiwi individual packaging]] | [[File:ZespriGreenIndividual.png|100 px|thumb|left|Kiwi individual packaging]] | ||
The individual packaging consists of a sticker put on a single kiwi. On the packaging one can find a brand ''Zespri'', a variety ''Green'', the origin ''New Zealand'', a code ''4030'' and a barcode (''9418 5454''). | The individual packaging consists of a sticker put on a single kiwi. On the packaging one can find a brand ''Zespri'', a variety ''Green'', the origin ''New Zealand'', a code ''4030'' and a barcode (''9418 5454''). | ||
The Zespi Green is registered as a trademark in de [https://euipo.europa.eu/eSearch/#details/trademarks/004447124 EU]. The Zespi Green 4030 New Zealand is registered as a trademark in the [https://euipo.europa.eu/eSearch/#details/trademarks/006433684 EU]. | |||
== Sub-brands == | == Sub-brands == | ||
A variety of sub-brands can be identified. These might be trademarked. | A variety of sub-brands can be identified. These might be trademarked. | ||
Zespri Green for green kiwis | Zespri Green for green kiwis | ||
Revision as of 06:31, 11 April 2024
Zespri is used in relation to the fruit kiwi. Zespri mixes a brand, a category and an ingredient. It is attempted to disentangle these concepts based on what is found on the packaging.
Packaging
Various forms of packaging can be found with each its own information.
Individual packaging
The individual packaging consists of a sticker put on a single kiwi. On the packaging one can find a brand Zespri, a variety Green, the origin New Zealand, a code 4030 and a barcode (9418 5454). The Zespi Green is registered as a trademark in de EU. The Zespi Green 4030 New Zealand is registered as a trademark in the EU.
Sub-brands
A variety of sub-brands can be identified. These might be trademarked. Zespri Green for green kiwis