The Keyhole

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The Keyhole is a is a food label that identifies healthier food products within a product group. [...] The Swedish National Food Agency has registered the Keyhole as a trademark and the labelling system is enforced through a regulation.[1].

Where?

The following countries are part of the project:

  • the Nordic Working Group:
    • Sweden (1989), Norway (2009), Denmark (2009), Iceland (2013).
  • Other countries:
    • Lithuania (2013)
    • Macedonia (2015)

What?

The label is voluntary, independent, with no fees or charges.

It is taking into account:

  • Less fat, Healthier fat (max S-fat, max industrial trans fat), less sugar, less salt, more fibre and wholegrain, and more fruits and vegetables
  • Exclusion of: sweeteners (food additives), novel foods with sweetening properties, phytosterols/phytostanols or their esters.

It does not concern baby foods (up to 36 months).

It divides food into 33 categories.

Resources

  1. The Keyhole, by Swedish Food Agency