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Events/Presentation Kit: Difference between revisions
→ENG-Open Food Facts Generic presentation (available in other languages also)
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[[Events| ← Back to Events]] | [[Events| ← Back to Events]] | ||
== What's this presentation guide about ? == | == What's this presentation guide about ? == | ||
Open Food Facts is first and foremost a citizen project ! Because information about what we eat is of public interest (we believe), Open Food Facts is open data, available to all to use and (re)use. | Open Food Facts is first and foremost a citizen project ! Because '''information about what we eat is of public interest''' (we believe), Open Food Facts is open data, available to all to use and (re)use. | ||
📢 However, we need help getting the message out there. | 📢 However, we need help getting the message out there. To create this community, we need people who can present Open Food Facts in front of as many different audiences as possible, from the most obvious ones to the most unlikely. In France we have accepted all invitations to present our project, and each time we have quickly connected to the people who attended our presentations. Food is a universal topic of interest that everyone relates to. Explaining how we can better understand labels and easily compare products always generates a lot of interest and enthusiasm. | ||
It can be in companies, other non-profit organisations, schools, universities, consumer groupes, coops, conferences or fairs (and more !). | So join the food revolution by talking about Open Food Facts where you are able ! It can be in companies, other non-profit organisations, schools, universities, consumer groupes, coops, conferences or fairs (and more !). | ||
To accompany you, '''various ressources are at your disposal'''. | To accompany you, '''various ressources are at your disposal'''. | ||
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In this main spreadsheet, you will find them organised according to the '''type of event''' & available '''in various languages''' (please note that if it's not available in the language you need, the community can work on translating it together !). | In this main spreadsheet, you will find them organised according to the '''type of event''' & available '''in various languages''' (please note that if it's not available in the language you need, the community can work on translating it together !). | ||
📊 [https://docs.google.com/spreadsheets/d/1FntHIT1QLI6SXo7INfc7eQ0gNZ_lATDfYAGm6Z1R454/edit?usp=sharing '''PRESENTATION KIT MAIN TOOL BOX'''] | 📊 [https://docs.google.com/spreadsheets/d/1FntHIT1QLI6SXo7INfc7eQ0gNZ_lATDfYAGm6Z1R454/edit?usp=sharing '''PRESENTATION KIT MAIN TOOL BOX'''] | ||
🇫🇷 [https://drive.google.com/drive/folders/1TPJtvJyYkZ6wuwNaDKIJZ4pwN2xXvwrc?usp=sharing '''KIT DE PRESENTATION'''] | |||
Before jumping into this guide, a huge thank you for your motivation to promote Open Food Facts ! Please remember that you’re not doing this alone & feel free to get in touch with us with any questions, concerns, ideas and so on. | Before jumping into this guide, a huge thank you for your motivation to promote Open Food Facts ! Please remember that you’re not doing this alone & feel free to get in touch with us with any questions, concerns, ideas and so on. | ||
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==== [https://docs.google.com/presentation/d/1DCFo8zPrMP2fUbnZGOXewhY99srGB3kCUlSZnP3NCTA/edit?usp=sharing ENG-Open Food Facts Generic presentation] (available in other languages also) ==== | ==== [https://docs.google.com/presentation/d/1DCFo8zPrMP2fUbnZGOXewhY99srGB3kCUlSZnP3NCTA/edit?usp=sharing ENG-Open Food Facts Generic presentation] (available in other languages also) ==== | ||
Some examples of presentations | Some examples of presentations | ||
* By Pierre Slamich - co-founder of Open Food Facts ([https://www.youtube.com/watch?v=Z2cjRUEJJqM BBC radio interview] & [https://www.youtube.com/watch?v=lAmEV5FJHro&list=PLjAH-USadsF3P_nMn_I3FbF25p8d8g0X6 Food Forum Talk] presentation) | * By Pierre Slamich - co-founder of Open Food Facts ([https://www.youtube.com/watch?v=Z2cjRUEJJqM BBC radio interview] & [https://www.youtube.com/watch?v=lAmEV5FJHro&list=PLjAH-USadsF3P_nMn_I3FbF25p8d8g0X6 Food Forum Talk] presentation) | ||
* By Stéphane Gigandet - founder of the project | * By [https://www.youtube.com/watch?v=zwFmcIPCIO4 Stéphane Gigandet] - founder of the project | ||
* By Anca Luca - association’s president | * By [https://www.youtube.com/watch?v=lykSKBVkijc Anca Luca] - association’s president | ||
=== 6. Previous stand inspiration === | |||
Here are a few images from our visit to the VivaTech 2022 fair in Paris ([https://blog.openfoodfacts.org/en/news/3-things-we-took-away-from-vivatech-2022 blog post here]). | |||
Open Food Facts had the opportunity to be part of the Google stand, as one of the winners of the Google.org Impact Challenge on Climate in 2020. | |||
People were really drawn to our stand, so we think there are some very good elements to be inspired by. And of course, no pressure: this is just to give inspiration! 😉 | |||
[[File:Open Food Facts @Vivatech 2022.jpg|left|thumb|543x543px]] | |||
==== | ==== Finally, if you have a digital support of some kind (iPad, laptop...) you may want to open tabs and products to have them ready to be demostrated: ==== | ||
* https://world.openfoodfacts.org/ | * https://world.openfoodfacts.org/ | ||
* https://world.openfoodfacts.org/produit/3302744495027/le-batonnet-moelleux-21-batonnets-378-g-fleury-michon | * https://world.openfoodfacts.org/produit/3302744495027/le-batonnet-moelleux-21-batonnets-378-g-fleury-michon | ||
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* https://madenear.me/ | * https://madenear.me/ | ||
* https://world.openfoodfacts.org/additives | * https://world.openfoodfacts.org/additives | ||
== During Event == | == During Event == | ||
=== 1 : Set up your stand === | |||
Arriving slightly earlier will give you time to set the scene with your props, prints, logo sticker, etc. | |||
Note: some organisers ask for the stand to be set up a day or two before the actual event. Make sure you check with them beforehand. | |||
=== 2 : Adapt to your audience === | |||
A smile is always a good conversation starter 😊. | |||
You may ask your visitor: “Do you know about Open Food Facts?” If the answer is No, you can start [https://docs.google.com/document/u/1/d/1sTMtkAjk195LmdSZ8rIYKYo-ryVIzgMd4x6wuazOlQA/edit '''the pitch''']. If the answer is Yes, inquire about how they know about the project. | |||
Adapt to your visitor: | |||
* 🧐 '''Person interested in learning more''' about the project: you may invite them to try the app or become a contributor by signing on the Open Food Facts website or app as a user. | |||
* 🙋♂️ '''Current contributor''': inquire about their experience as a contributor, what specific aspect do they contribute on… | |||
* 👩💼 '''A producer or a distribution representative''': ask whether they’ve heard about the [https://fr-en.pro.openfoodfacts.org/ Open Food Facts Pro Platform], allowing producers to share their data directly & easily, what are the benefits for them on this totally FREE platform… ([https://docs.google.com/document/u/1/d/1LNYJwWr7mI7hiGqCG0SO0WXbvfreGsvxeT51hKkM8ew/edit 2022 - How to pitch to a producer]). If they are not yet part of it but are interested in getting more information, you could take their contact details or share our International Development Manager’s contact info: [[Mailto:manon@openfoodfacts.org|manon@openfoodfacts.org]]. | |||
* 👩💻 '''Journalist''': after pitching the project, you can ask for their contact details in order to send them our Press Release. | |||
* 🧑🔬 '''A researcher, non-profit representative, or any other potential partner''': exchange contact information. | |||
Because it can get quite busy at an event, making quick notes on either your phone or on the business cards given helps to not forget what that interaction was about. | |||
[https://docs.google.com/document/u/1/d/1sTMtkAjk195LmdSZ8rIYKYo-ryVIzgMd4x6wuazOlQA/edit '''Open Food Facts pitch'''] | |||
== | === 3: Questions === | ||
You may get some questions you do not have an answer to - that’s absolutely fine ! | |||
You can reply something like: “''I do not have the precise answer to your question right this moment, but I would love to get back to you after the event on this. May I have your email address''?” Make a note of the question also. | |||
* You can also direct the person to our FAQ page or to ask their question on the [http://openfoodfacts.slack.com Open Food Facts Slack] ('''#general''' channel). | |||
* Consult [https://docs.google.com/document/u/1/d/10Xush29EVkqAJIk7CmznW915WNYaF4-3wkz9Vcy71OM/edit the FAQs document]. | |||
== 3. After the event == | |||
=== 1 : Network === | |||
An event of any kind is a '''good opportunity to network''' & to make some new contacts. Do not hesitate to ask people for their contact information, business card (or a photo of one). | |||
Please share with the Open Food Facts team. | |||
=== 2 : Thank you email === | |||
A Thank-you email to the event organiser/ your contact person is always a good idea! | |||
=== 3 : Your feedback === | |||
We would love to get your feedback: | |||
* How did the event go overall? | |||
* Did you enjoy it? Would you like to do it again at some point? | |||
* Did you feel equipped enough? | |||
* Did the support documents help? | |||
* Did anything go wrong? | |||
* Are there any areas for improvement? etc. | |||
Use [[Mailto:contact@openfoodfacts.org|contact@openfoodfacts.org]] if you are not yet in contact with a specific team member. | |||
Thanks again for your time, effort and commitment ! Don’t forget to have a great time at the event 🚀[[File:Standoff.jpg|thumbnail|alt=]] | |||
== Event calendar == | |||
===Events where Open Food Facts will be present=== | ===Events where Open Food Facts will be present=== | ||
[[Events/Upcoming]] | [[Events/Upcoming]] | ||
[[Category:Marketing]] | [[Category:Marketing]] | ||
[[fr:Kit_de_présentation]] | [[fr:Kit_de_présentation]] | ||