Brands: Difference between revisions

*** For [https://www.diffordsguide.com/beer-wine-spirits/2003/san-miguel-cerveza-uk-brewed example], the licensing of beer brands: the same brand may be exploited under a licensing agreement by different companies depending on the country (and this can change with time). My understanding is that it is because for beer, it is a lot cheaper to produce locally than to transport internationally. In the UK San Miguel would probably be under Carlsberg Marstons, but in Spain it would be under Mahou San Miguel and in the Philippine or Hong Kong under the (original) San Miguel Brewery.

*** For [https://www.asahiinternational.com/stories/people/asahi-europe-international-statement/ example], <code>Asahi</code>, manufactured for the European market by its local subsidiaries (<code>Peroni</code> in Italy, for instance) but used to be licensed to <code>Carlsberg Marstons</code> or <code>AB Inbev</code> depending on the country. Some <code>Asahi</code> brands are still licensed to <code>AB InBev</code> at least for some European markets. It used to be very opaque, but recent events made that obvious.

* Same name shared by different brands.

** For [https://world.openfoodfacts.org/brand/san-miguel example], <code>San Miguel</code> is a beer in Spain [cervezas san miguel], food in Mexico [grupo agroindustrial san miguel], honey in Spain/France [Ramros Trading Company])