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Global brands and companies taxonomy: Difference between revisions
Global brands and companies taxonomy (view source)
Revision as of 04:55, 3 November 2014
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'''''Note:''''' We have to decide how we want to manage licensed brands. Example: '''Foster's''' is an internationally distributed Australian brand of lager. It is owned by the South African brewing group '''SABMiller''', and is brewed under licence in a number of countries, including the UK, where the European rights to the brand are owned by '''Heineken International'''. The owner of the brand is '''SABMiller''' but the factories it is brewed in in the UK are not '''SABMiller''''s ones but '''Heineken''''s factories. How do we deal with that? | '''''Note:''''' We have to decide how we want to manage licensed brands. Example: '''Foster's''' {{Product|5410263912432}}is an internationally distributed Australian brand of lager. It is owned by the South African brewing group '''SABMiller''', and is brewed under licence in a number of countries, including the UK, where the European rights to the brand are owned by '''Heineken International'''. The owner of the brand is '''SABMiller''' but the factories it is brewed in in the UK are not '''SABMiller''''s ones but '''Heineken''''s factories. How do we deal with that? | ||
== Taxonomy definition == | == Taxonomy definition == | ||